Alterna Launches First CC Cream for Hair
Okay, we admit that we're over hearing about new alphabet skincare launches (although, we swear by BB and CC creams). Polly said it best, "I'm going to launch an EE cream. It stands for 'Enough Everyone!'" All jokes aside, we were kind of intrigued when we found out about Alterna's latest launch: a CC cream for hair!
The Alterna Caviar CC Cream ($25, Sephora.com) is the first CC for hair, like ever. But it doesn't stand for "color correction" like its skincare sister. CC for hair stands for "complete correction" or "caviar cream." The Sephora-exclusive delivers 10 hair benefits, like heat protection, hydration, anti-breakage, manageability and shine, in just one tube. Dry, dull, brittle strands are corrected, leaving you with strong and shiny hair. Considering BB and CC creams for skin are a hit, we're hoping this is, too!
Would you try a CC cream for hair or are you over alphabet products all together?
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