Genius Idea: A New Mix and Match Mascara Bar Lets You Customize Your Lash Look
For as long as we’ve been using mascara, we’ve never questioned the wand and formula pairing. We’ve always relied on the beauty brand to give us the right formula and wand for our desired lash look. Now, Buxom is changing the way you shop for mascara with the launch of their Buxom Mascara Bar at Sephora.
The bar features the brand’s new Vanity Lash Mascara, a biotin- and pro-vitamin B5-infused formula that was designed to amp up the functionality of not one, but seven different mascara wands. That’s where the fun part comes in. Customers will have the opportunity to choose one of the seven wands to dip into the Vanity Lash formula for their own customized look. Here are your options:
Full & Fabulous – featuring a ball tip for fullness.
Big & Bushy – bushy bristles for mega volume.
Curl & Contour – an angled brush that creates sexy curves.
Thick & Defined – molded flexi-bristles that plump and define lashes.
Strong & Long – a sleek brush extends each lash for a falsies effect.
Itty Bitty – a small and thin brush to coat every baby lash.
Lush & Lifted – a double-sided brush to create lush, separated lashes.
You can customize your own lash look for $22 (for one brush and the Vanity Lash Mascara) at Sephora and Sephora.com this August. Good luck choosing just one!
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