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Cowboys and India at Thakoon - NYFW Spring 2012

By Wendy Rodewald-Sulz / September 12, 2011

All photos by Mat Szwajkos for Beauty Blitz

"When I went for the meeting with Thakoon, he showed me his mood board and there were pictures of cowboys and also pictures of Indian women dying fabrics and using different colored powders: beautiful oranges, blues, ochres," makeup artist Diane Kendal explained to a group of beauty press backstage. So Diane and lead hairstylist Odile Gilbert took a two-pronged approach: Indian influence for the hair and cowboy style for the makeup.


The hairstyles took a cue from the Holi festival in India, where people celebrate by throwing brightly colored powder pigments on each other. Models got the Holi treatment courtesy of colored clay applied to the hair both wet and dry to give a multi-tonal effect. Two hairstyles - a textured faux bob and a double French braid-chignon hybrid - provided the base. And in a genius use of the sponsoring product line, "After the show we're going to wash all the hair with a fantastic masque and shampoo from Kerastase!" Odile explained. "It's always a question: do you have any drama in the shows?" she said. "And I'm like, no! So this is the drama - but it is not drama today because we're doing shampoo and conditioner."

 

 

Back at the makeup station, Diane used a "quite boyish, straight, not too arched" brow and pink-tinged cheeks to evoke the cowboy image. Over a base of Nars Pure Radiant Tinted Moisturizer, Diane applied Gaiety Blush (both products are new for Spring 2012) to the apples fo the cheeks and layered Zen Blush over Laguna Bronzer underneath the cheekbones, blending up into the temples. Eyes received a blend of Nars shadows - Bengali, Portobello Duo, Bali and Blondie - while lips were topped with Belle de Jour Velvet Matte Lip Pencil. "Even though it's a strong face, they still look really beautiful and elegant," Diane said.