Articles from Wendy Rodewald
There’s a whole lot more to hair science than those animations you see in commercials.
The big beauty companies invest major resources into maintaining state-of-the-art labs to test and research... read more >>
Wendy RodewaldNovember 4, 2011 - 10:54am
Any beauty savant worth her salt knows that a red lip or a statement manicure can transform an entire outfit. Now three recent launches are taking that idea a step further by pairing beauty... read more >>
Wendy RodewaldNovember 2, 2011 - 10:54am
Always wondered how to use complexion-correcting greens, purples and yellows? Us too. We asked two makeup pros to demystify the tinted primers, powders and concealers that subtly adjust your hue.... read more >>
Wendy RodewaldOctober 19, 2011 - 5:36pm
Morning show hosts are in full hair and makeup before I even think about hitting the snooze button - a daily miracle performed by behind-the-scenes beauty pros wielding hair dryers and under-eye... read more >>
Wendy RodewaldOctober 13, 2011 - 10:54am
If you had mentioned St. Jude to me before a couple weeks ago, I might have thought of those commercials with Marlo Thomas or Jennifer Aniston, or the address labels with crayon drawings that... read more >>
Wendy RodewaldOctober 3, 2011 - 10:54am
(Photo: Mat Szwajkos for Beauty Blitz)
You know how taping off the edges makes painting a room so much easier? That’s the idea behind Liquid Palisade, a rubbery coating that works as a barrier... read more >>
Wendy RodewaldSeptember 29, 2011 - 10:54am
When I first heard Clarins was launching a Facebook game, I was a little worried - these types of digital initiatives can be hit or miss. But Spa Life, the result of the company's partnership with... read more >>
Wendy RodewaldSeptember 27, 2011 - 10:54am
We loved Evan Rachel Wood’s hairstyle at the Emmys for two reasons: One, it’s a great example of how to glam up a short cut. Two, hair stylist Mara Roszak used a decidedly retro piece of equipment... read more >>
Wendy RodewaldSeptember 19, 2011 - 10:54am
All photos by Mat Szwajkos for Beauty Blitz
Was Phillip Lim’s the most spring-like show of the spring collections? With its sunlight-simulated runway lighting, colorful windbreakers and kite... read more >>
Wendy RodewaldSeptember 19, 2011 - 10:54am
All photos by Mat Szwajkos for Beauty Blitz
Jen Kao’s spring collection had a vibe that was equal parts grunge and polished, and this idea translated into one of the coolest beauty looks we saw all... read more >>
Wendy RodewaldSeptember 16, 2011 - 10:54am
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Wendy Rodewald

Part of the Beauty Blitz team since August 2010, Wendy previously worked as an online editor at Fitness and More magazines.
My si...
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