Essie Hits Nail Art Scene with Sleek Stick Collection
Ever since nail art made its way to the beauty scene, there was no looking back. It’s not even a trend anymore; it’s like a way of life. And you can’t think of nail art without thinking of nail wraps. The two go together like shampoo and conditioner. Now Essie is getting in on the action with this new collection of nail art wraps, called Sleek Stick, featuring 12 chic prints inspired by the New York and Milan runways.
“My obsession with fashion doesn’t stop with color,” explains Essie Weingarten, Founder and Global Creative Director. “Colors set the scene, but a design conveys attitude. Are you playful and effervescent or intriguing and mysterious? However you see yourself, it’s never been easier to reflect your joie de vivre in fabulous style.”
The nail wraps work like all others. Stick the wrap on your clean nail, file off the excess, smooth it out to remove air bubbles, and you’re set. Each one is pre-cured under UV lights to allow the colors and textures to last for up to 10 days. All 12 designs have a cool, 3D texture that gives your mani a hand-applied look. You can fool your friends into thinking you’re a skilled nail artist. We won’t tell!
The best part is that each design is far from cheesy. We can’t wait to try them all! Which one is your favorite?
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