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Fresh’s Sugar Tulip is Here to Feed Our Lip Balm Addiction

By Wendy Rodewald-Sulz / May 20, 2014

 
We can’t get enough of Fresh’s Sugar Tinted Lip Treatments, and Fresh knows this — which is why the brand keeps giving us new shades to covet. Today the company unveiled its latest offering: Sugar Tulip Tinted Lip Treatment Sunscreen SPF 15, a sheer hot pink hue. Fresh co-founder Alina Roytberg drew inspiration for the color from the 60,000 tulips planted along New York City’s Park Avenue every spring. 
 
“The color of this urban garden changes each year, and this particular year the bulbs gave way to stunning hot pink petals,” Roytberg says. “As these tulips come to life beneath the warming sun, so too does the city. The weather brightens, smiling faces resurface, and the city streets are dressed up in this vibrant color to celebrate spring. It is a real festival of tulips!”
 
The new Sugar Tulip is the ninth tinted treatment in the Fresh Sugar Lip collection, which also includes Rosé, Plum, Honey, Passion, Coral, Berry, Petal and Cherry tints. Guess how many we’re hoarding in our purse right now? On second thought, don’t.
 

 

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