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Lancôme's New Mascara for Living Dolls

By Beauty Blitz / July 14, 2011

 

Ever since we saw that Hoarders episode with the "doll parade" (click to be terrified), we've been a bit freaked out by the things. So when we learned that the latest addition to Lancôme's mascara lineup was called Hypnôse Doll Lashes, we weren't sure what to make of it.

Thankfully, the campaign featuring Daria Werbowy, Elettra Widemann and Arlenis Sosa evokes neither Cabbage Patch nor Bratz, but more of a '60s Twiggy vibe.

According to the brand, the wand's cone-shaped brush separates lashes and makes it easy to coat lower lashes as well as those stragglers in the corners. And the jet-black formula contains nylon powders, polymers and both hard and soft waxes to curl and lengthen fringe. Getting "all dolled up" will never be the same.

 

Hypnôse Doll Lashes ($25) is available now exclusively at Dillard’s, and will launch nationally this September.