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Your Cute First Kiss Story Could Win You $1,000 Worth of Lip Balm

By Wendy Rodewald-Sulz / November 18, 2014

Photo via @freshbeauty on Instagram.

Fresh’s iconic Sugar Lip Treatments have been keeping us kissable for years with their moisturizing formulas and pretty, flattering tints. Now the brand is celebrating all that smooching with a new campaign, “My First Fresh Kiss.” From November 18th to December 12th, Fresh fans can visit the online Kissing Confessional to upload a photo or video that shares the story of their first kiss for a chance to win a $1,000 Fresh.com shopping spree. That’ll buy you a whole lot of lip balm. 
Fresh is also taking the campaign on the road with Blue Box Popup stops in California. Hit the Kissing Confessional in person at UCLA on November 18, at Fresh at The Grove on November 20, and at Fresh Pasadena on December 10 and 11. With such a big bounty of beauty goodies on the line, this is one occasion where it’s acceptable to kiss and tell.