The BB Crème category has taken our beauty closet and skincare regimen by storm over the last couple of years. And with good reason - there are many features to love about a stealth multi-tasker, aside from the fact that it shares our initials (B for Beauty, B for Blitz).
Now before you push all BBs to the side and usher in a generation of CCs, we wanted to share some exciting news: Pantene just announced that the brand is launching a BB Crème for hair. This product (debuting in late February 2013), is the first mass-market variation of BB Crème to launch for hair.
In keeping with its skincare sisters, this hair helper is loaded with a drop-down menu of benefits to help solve 10 hair concerns.
Pantene Pro-V Ultimate 10 BB Crème provides:
1. Repair for rough hair
2. Strength against damage
3. Silky Softness
4. Brilliant Shine
7. Frizz Control
8. Heat Protection
10. Tame Flyaways
Coming soon to a drugstore near you. . .