Rooney Mara To Star in Calvin Klein's New Fragrance Campaign
Calvin Klein's newest scent, DOWNTOWN, won't be released until September, but the brand has already announced that Rooney Mara will serve as the face of the fragrance campaign. The worldwide advertising campaign, set to launch in July, will showcase Rooney as the downtown woman who embodies the fragrance. We can't agree more with the brand's decision of choosing the Academy Award winning actress as the face of the scent. She is the epitome of downtown cool.
“DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules,” said Catherine Walsh, Senior Vice President of American Fragrances at Coty Prestige. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations. We were thrilled to work with Rooney Mara for this campaign; her individuality and formidable talent resonate with the incredible legacy of women who have been captured in Calvin Klein advertising over the years.”
Look out for the black and white television campaign directed by David Fincher this summer!
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