2015’s Must-Try Drugstore Beauty Innovations Under $15

2015’s Must-Try Drugstore Beauty Innovations Under $15 Klaudia Tirico

While many look forward to starting fresh in January, we look forward to new drugstore beauty. It’s the time of year where our favorite mass brands flood aisles with the newest innovations at wallet-friendly price points. And judging by this awesome roster of hair, makeup and nail launches, 2015 looks like it’s going to be one heck of a beautiful year.

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Soothing Eye Makeup Remover Klaudia Tirico

Yes To Cucumbers Eye Makeup Remover Pads, $3.99 for 20

Love Yes To’s Cleansing Facial Towelettes? Then you’re going to obsess over the brand’s new Eye Makeup Remover Pads, made especially for the delicate eye area and hard-to-remove, waterproof makeup. They’re so soothing (it’s Yes to Cucumbers, after all), they can also double as an eye treatment. Pop them in the fridge to cool them down and put them over your eyes while you slip into oblivion.

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Brow Powder & Liner In One Klaudia Tirico

CoverGirl Bombshell Pow-der Brow + Liner by LashBlast, $9.99

Throw serious shade with this double-duty brow powder and eyeliner from CoverGirl. The unique doe-foot applicator allows you to precisely fill in brows thanks to the powder’s ability to cling to every hair. Natural-looking brows like this are hard to find at the drugstore. But wait, there’s more. You can even use it to softly line and define your lash line. Talk about eye-opening. It’s available in black, dark brown, medium brown and blonde.

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Makeup Primer Balm Klaudia Tirico

Revlon PhotoReady Prime + Anti Shine Balm, $12.99

If the horrible lighting in your office bathroom makes you avoid mirrors, this primer is for you. It’s a clear, super light balm that was made to perform under harsh lighting and high definition conditions so you can take a perfect selfie in any room. It glides on effortlessly and leaves no trace behind. Wear it alone, under makeup (it makes foundation apply so easily) and over makeup for touch ups to blur pores and keep shine at bay.

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Fancy Nail Bling Klaudia Tirico

Kiss Salon Secrets Luxe Accents, $3.99 (Available at Walgreens, CVS, Kmart)

The days of cheap, ugly-looking nail bling are over. With the Kiss Luxe Accents, you can deck your tips out in tiny pearls, colorful crystals and – our favorite – turquoise and marble stones. The set comes complete with a silicone stick for easy pick-up and application. It all looks and feels so luxe, people will think you shelled out big bucks for your mani.

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Gel Mani Shields Klaudia Tirico

SensatioNail Nail Shields, $7.99 at drugstores nationwide

Get that gel mani without the guilt with SensatioNail’s Nail Shields. They’re invisible appliques made to go on your nail bed before applying gel polish to protect from any damage that can happen during the dreaded soaking and scraping off process. Use it with your SensatioNail at-home gel manicure system or before your next nail appointment.

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Multi-Dimensional Boxed Dye Klaudia Tirico

Vidal Sassoon Salonist Permanent At-Home Colour, $13.99 (Available at retail stores this month)

The days of monotone boxed hair color are over. Vidal Sassoon’s latest at-home color launch requires an easy two-step process so your DIY dye job looks like a master colorist did it. The key is to target your roots and ends separately, because previously colored hair absorbs dye differently than virgin hair at the root. With Salonist, you get a formula for both areas and a bowl and brush for easy mixing. The results are far from monotone, with plenty of dimension and tone all over. It’s available in 24 gorgeous shades.

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Dry Deodorant Klaudia Tirico

Dove Clear Tone Skin Renew Dry Spray Antiperspirant, $6.99

Dry antiperspirants are a huge deal overseas and have finally made their way to the States, so we can now go on with our lives without worrying about wet residue or white stains on our LBDs. Our choice of dry deo? The Dove Clear Tone Skin Renew formula for its ability to keep irritation and discoloration at bay. No more ugly razor bumps and redness to go with your sleeveless tops.

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Liquid Matte Lipstick Klaudia Tirico

Rimmel Show Off Lip Velvet, $5.99

Get in on the matte lip trend for cheap with this liquid lip color. Unlike other matte lipsticks, this formula looks the part without leaving lips dry and uncomfortable. It’s super creamy and weightless, and it’s available in five on-trend hues – including one that's a dead ringer for Pantone’s color of the year, Marsala. At $5.99 for one, you can get them all for the price of a single department store lippie.

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Oil-Infused Mascara Klaudia Tirico

Rimmel Wonder’Lash Mascara, $8.99

Argan oil has been making its way into all forms of cosmetics, so it was only a matter of time before our lashes got a taste of the nourishing ingredient. But we never expected it to work in mascara. Clearly, we were wrong because Rimmel’s Wonder’Lash is simply amazing. Not only does the argan oil-infused formula condition every lash, it works with the sturdy bristled brush to separate and lift every hair – no clumps, no crust, just feather-light volume. Available in Black, Extreme Black and Waterproof.

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Quick Dry Hair Primer Klaudia Tirico

L’Oréal Paris Advanced Hairstyle Blow Dry It Quick Dry Primer Spray, $3.99

Cutting your blow dry time has its benefits. Your arms don’t get tired from an hour long blow out, your hair is less damaged, and it can help you be more punctual in 2015. L’Oréal Paris’s new Quick Dry Primer Spray is a no-brainer. The special quick dry technology gets rids of excess water from hair fibers for up to two times faster dry time. Your hair will thank you.

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Transforming Top Coat Klaudia Tirico

Revlon Transforming Effects Top Coats, $4.99

Why buy more nail polish when you can transform your current favorites into something new? These top coats do just that. Available in eight new finishes, like Matte Pearl Glaze and Holographic Pearls, the Revlon Transforming Effects Top Coats turn your tiny polish collection into a salon-worthy arsenal without taking up any more room in your beauty cabinet.

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Vitamin-Rich Haircare Klaudia Tirico

OGX Moisture + Vitamin B5 Shampoo, Conditioner and Weightless Oil Mist, $7.99 each

With winter in full swing, you might be noticing the lack of moisture in your hair. No need for expensive treatments, just stock up on the new Moisture + Vitamin B collection from OGX and you’re set until spring. The sulfate-free shampoo and conditioner penetrate vitamin B5 into every strand to hydrate and condition parched hair. The Weightless Oil Mist will also ensure your hair is protected from the elements. Spray it on towel-dried hair before blow drying to for extra-hydration and shine.

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Makeup Setting Spray Klaudia Tirico

L’Oréal Paris Infallible Pro-Spray and Set Makeup Extender Spray, $13.99

Keep your makeup from slipping off mid-day with this extending spritz, a first for L’Oréal Paris and drugstores in general. The “air-light micro-diffusion mist” keeps makeup from settling into lines and fading throughout the day, keeping the just-applied look intact until you’re ready to take it off. Not to mention it feels amazing on parched skin.

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Nail Art Tool Kit Klaudia Tirico

Kiss Salon Secrets Nail Art Pro Tool Kit, $9.99 (Available at Walgreens, CVS, Rite Aid, Kmart)

Nail art devotees need this kit in their arsenal. It allows you to embellish your fake tips before you apply them on your hands. Struggling with that non-dominant hand is no longer a thing. Simply put a nail wheel on the elevated station, go to town with glitter, studs and even bows, let it all dry and then stick them on. The kit includes everything you need to get the job done: Nail Art Glue, silicone stick, scissors, curved tweezers and even gradation sponges and mixing jars.

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A Blow Out In A Can Klaudia Tirico

Nuance Salma Hayek Mamey Fruit Texture Enhancing Finishing Spray, $12.99 at CVS

This all-in-one finishing spray from Salma Hayek’s awesome beauty brand, Nuance, is the only thing you need to maintain a just-washed look on your second day hair. On days when you skip shampoo (which you should, because hair stays healthier that way), spritz this on to freshen, deodorize and absorb excess oils, all while adding body, texture and movement. Oat extract and natural clay will bring hair back from the dead, while mammy fruit oil (packed with vitamins A, B, C and E) keeps it full and shiny. It’s basically a blow out in a can.

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