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Alterna Protects Hair Color with Help From a Melon

By Klaudia Tirico / July 13, 2011

 

If the Kalahari melon can thrive in the extreme environmental conditions of  South Africa's Kalahari Desert, just imagine what it can do to protect your hair. A key ingredient in Alterna's new Bamboo Color Care UV+ color protection collection, Kalahari Melon works with strengthening bamboo extract and the brand's own Color Hold UV+ Technology to nourish the hair and protect it from color-fading UVA and UVB damage.

The line includes a Vibrant Color Shampoo and Conditioner ($20 each) and a Rehab Deep Hydration Masque ($24)-all designed to keep your hair looking like you just left the salon with  fresh, vibrant color.

My favorite product from the collection is the Fade-Proof Fluide ($24), a silky serum that can be applied alone to towel-dried hair or can be mixed with another styling product to add UV protection. It leaves hair super-soft without weighing it down.

The Bamboo Color Care UV+ collection is a must-have for color-treated manes, but also works great on virgin hair that needs an extra boost of vibrancy.