One of the main culprits of color fading is water. We can’t win, folks! This primer actually creates a barrier between your hair and water to protect your color and maintain its vibrancy. The silky oil is meant to be applied before you even get into the shower. I know, I know: another step. But if you want good looking platinum, pastel or gray hair, you’ve got to do it. I’ve been using this, along with the sulfate-free shampoo and conditioner from the Color Assure line and it’s been working wonders on my hair. 

 

 

 

Rita Hazan is one of the best colorists in NYC, so I trust her products to save my color. A fellow beauty editor would not stop raving about her Ultimate Shine Gloss so, naturally, I needed it in my arsenal. While it is available for all other hair colors, Breaking Brass is a platinum blonde's savior. The foaming treatment is applied after shampoo and before conditioner, and all you have to do is leave it in for about three minutes. Not only does it keep brassiness in check, it’s made with B5 and silk amino acids to condition hair and maintain the color’s radiance. It’s so worth the extra three minutes of effort, I promise. 

 

 

Brassiness isn’t the only #bleachedhairproblem. Damage and breakage are even worse side effects. This weekly treatment, made specifically for blonde hair (obv), is made with pearl extract and rice milk to defend against breakage and damage. Plus, violet toners bring the shimmer back into blonde hair and highlights. The best part? The silkiest blowout ever. 

 

Catwalk by TIGI Fashionista Violet Mask, $20.99 at Ulta

This is no ordinary conditioner and can be a little scary at first, but it’s so worth a try. The dual-chamber bottle houses a conditioner on one side and color-depositing formula on the other. The pump combines the two, allowing you to customize the strength of the color by the week. Each week, bump it up a notch to ensure your hair stays the same shade as it did when you walked out of the salon. I swear by this and actually use the maximum color deposit level more often than the other levels. It completely gets rid of brassiness instantly. It's also available for warm blondes. 

 

Everyone should be using a heat protection spray no matter what their hair color is. So why not use one that prevents brassiness while you’re at it? The geniuses at TIGI created this heat protection spray for blondes — a first of its kind, multi-tasking treatment that detangles, conditions, smoothes, shines and cools blonde. It smells so good, too!