Alexander Wang Debuts His First Fragrance for Balenciaga
Alexander Wang, who was named Balenciaga creative director in December 2012, continues to make his mark on the brand — and now, he's doing it with scent. WWD has a first look today at B Balenciaga, a new fragrance from the house and the first under Wang's direction.
The scent, which launches this October, features "strong green notes" with a "darker woody flair": top notes of lily of the valley bell, violet green leaves accord and green edamame accord; heart notes of iris root and cedarwood; and base notes of ambrette seeds and cashmeran wood.
Even more unique is the bottle, which is made of crackled glass with an arch cutout cap — both motifs inspired by the house's design signatures.
Photo: via WWD
"Designing fragrances and designing clothes and accessories are both emotional," Wang tells WWD. "But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters. With fragrance, it’s a whole different ball game. I’m always up for a creative challenge, though — I love to explore and dig up why something has to work the way it does.” With any luck, the new scent will be as covetable as those $2,000 bags — and thankfully, a lot more accessible.
Alexander Wang Unveils First Balenciaga Scent [WWD - subscription only]
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