Backstage Improv at Charlotte Ronson - NYFW Spring 2012
Jeanie Syfu and her Tresemme team needed to wash out product from models’ previous shows backstage at Charlotte Ronson. Unfortunately for them, backstage at fashion shows is not like a hair salon - there are no sinks in sight. So what do you think they used to rinse the Tresemme Natural Nourishing Shampoo from the models’ hair? Bottled Fiji water from the fridges backstage (over a garbage can). Can you say luxury shampoo sesh, or what?
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