Ever notice the ketchup in Mexico is muy caliente? Or that Diet Coke tastes sweet overseas? Popular brands vary their marketing and product lines from country to country, depending on the region's culture, preferences and climate. That means top beauty brands make cool products we can't even buy in the U.S. We decided to trot the globe to bring you Maybelline's global finds, from SPF powder in Brazil to droopy-lash mascara in Korea. You won't believe what else we found!
In Brazil, where the tropical sun keeps things hot and steamy, women prefer a deep tan and flaunt their skin from beach to boardroom. Lucky for them, Maybelline offers Super Natural FPS30 powder (that's SPF in São Paulo), which contains sunscreen, "brightness-control" ingredients and vitamin E.
Russian women prefer a polished makeup look. In Moscow, women buy Maybelline Affinitone foundation, which is marketed as a formula with "multiple breakthrough HD pigments." The foundation adapts to skin, which is "made up of many unique colors." Can we get some over here, pretty please?
Our Korean friends always complain that their lashes are short, straight and point downward, like eye bangs. Most mascaras weigh their lashes down even more. Maybelline created new a formula, sold exclusively in Asia, called Maybelline Lashionista mascara. It targets "short, drooping lashes" with an "anti-gravity technology" that creates "endlessly long" lashes. They also make a gel eyeliner that "glides eyelids up," another desireable quality.
Gemey-Maybelline (the French division) brings les dames bronzer with benefits. Maybelline Dream Terra Sun Bronzer is made with avocado, apricot, and vitamin E to help protect skin, while adding a sunny glow to the face and décolleté. They also sell Maybelline Master Smoky, a chubby eyeshadow pencil with a thick foam tip on one end to blend smoky eyes. (Note to self: Buy these on upcoming trip to Paris.)
Instead of Beauty Balm, Maybelline markets BB cream as "Bright Benefit" in India, where women prefer lighter skin. Both formulas tout eight benefits, but in a side-by-side comparison, the Indian BB mattifies (our doesn't) and "resists sweat and sebum for 5 hours." Ours "enhances" and "contains 0% oils." Oh, and Bombay natives are told to use a drop "the size of 50 paise coin."
