Korea’s Best-Selling Beauty Product is Now Available in the U.S.

 

We’re not sure we’ll ever get tired of scouting the next big beauty breakthrough from Korea, which seems to have an endless supply of amazing products that are rapidly taking over our skincare routines. But the latest K-beauty import is really, truly a big deal. How come? Well, it just so happens to be the number one best-selling prestige product across all categories in Korea’s crazy competitive beauty market. That’s pretty impressive.

 

The True Cream Moisturizing Bomb ($38) from belif, a K-beauty line that combines traditional European apothecary remedies with modern skincare technology, is a milky, moisture-rich cream that leaves skin silky smooth and hydrated. The formula features comfrey leaf, an herb traditionally used in Scotland for its healing properties. But the best part is its texture — creamy, lightweight and non-greasy, yet still somehow rich-feeling.

 

The 21 products in belif’s skincare line, which includes everything from K-beauty staples like masks and a hydrating essence to an amazingly non-greasy Aqua Gel Oil, just launched on Sephora.com today and are hitting store shelves in April. But you’ll want to get on this ASAP.