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Beyoncé is Launching a New Fragrance, and This Time It's Personal

By Wendy Rodewald-Sulz / December 20, 2013

Beyoncé isn't just releasing surprise albums these days — she's busy building up her beauty portfolio, too. Queen Bey and Coty are set to launch a third fragrance called Rise this February, WWD reports today. Her first two scents, Heat and Pulse, have already sold $400 million, and insiders expect Rise — described as an "intoxicating, addictive luminous floral" — to sell another $25 million in its first year. The new scent is meant to show a more intimate, personal side of the singer…just like her new album Beyoncé. We're guessing this isn't a coincidence.