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Burberry's First Ever Beauty Store Just Made Our Must-Visit List

By Wendy Rodewald-Sulz / December 16, 2013

Ever since Burberry's beauty line launched in 2010, its wearable shades with their sleek, checked packaging have been among our most beloved designer scores. Now the brand is debuting its first-ever store dedicated to makeup, fragrance and accessories exclusively. The Burberry Beauty Box opens today in London's Covent Garden, and it's already on our radar for our next trip across the pond.

The store features the full Burberry Beauty collection along with sunglasses, scarves and bags, all housed in a space that incorporates some seriously futuristic digital elements. The centerpiece is a 16-foot "digital chandelier" with multiple screens that show off new products and looks. Shoppers can also play with a Digital Runway Nail Bar that lets them virtually try on shades with their skin tone, and can create custom gifts at the store's Beauty Box Bar.

And if you can't make it to London to shop the store? Burberry is still making its runway beauty looks available for purchase online immediately after the label's London Fashion Week show. And February's fall/winter collections will be here before you know it.