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Keira Knightley Stars as Coco Mademoiselle in New Fragrance Film

By Klaudia Tirico / March 18, 2014

The world’s number one selling fragrance, Coco Mademoiselle, deserves not one, not two, but three advertising campaigns starring Keira Knightley, no? For her third appearance, the actress plays the role of Coco Mademoiselle, toying with a handsome man at a party, then disappearing and speeding away on a boat. The film, directed by Joe Wright, is inspired by the “irresistibly modern scent, which explores a new chapter in the life of this sexy, mischievous and free woman.”  
"The third film is very silver and quite cool," says Knightley. "But again, nobody can quite capture her; so she is kind of there, but she is sort of playing with them. And then she gets on a speed boat! What more can you ask for?"  
It just goes to show that no matter how classic a Chanel scent is, it still relates to modern day women. Check out the chic film below or catch it on TV on March 21st. A print campaign shot by Mario Testino will also debut this April. 
Photo courtesy of Chanel.