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At 68, Charlotte Rampling is the New Face of NARS

By Wendy Rodewald-Sulz / February 26, 2014

Photo: Getty Images
We’d need about five hands to count the number of times we’ve heard Charlotte Rampling’s name mentioned as a makeup artist’s inspiration for a runway show or photo shoot. The English actress, who’s starred in influential films such as The Night Porter and The Damned and most recently appeared on Showtime's Dexter, is nothing short of a beauty icon alongside the likes of Sophia Loren and Brigitte Bardot. 
Now Rampling is adding another job to her resume: face of NARS Cosmetics. Founder and Creative Director François Nars chose Rampling because she has been one of his longtime muses, WWD reports today. “She is a natural beauty that feels strong, yet relatable,” Nars told WWD. “Charlotte’s ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character.” The actress will appear in a black-and-white portrait style image shot by Nars to coincide with the brand’s 20th anniversary this September.

Charlotte Rampling in the 1974 film The Night Porter

We love that NARS is choosing to use Rampling herself in the ads rather than making up a younger model in her image. The choice strikes us as part of a larger trend toward representing beauty in its many forms — not just via 18-year-old models. Estée Lauder recently named 45-year-old iconic beauty Stephanie Seymour as its newest face, while Donna Karan made waves at New York Fashion Week by casting real-life cool kids and even transgender models for her DKNY show. And in 2011, 90-year-old Iris Apfel created a collection with MAC. Meanwhile, NARS is no stranger to using nontraditional faces for its ads. At 43, Stella Tennant, who has starred in previous campaigns for the brand, is more mature than the typical model but just as strikingly beautiful.