A New Makeup Collection Inspired by Instagram

By Wendy Rodewald-Sulz / April 25, 2014

With over 200 million monthly users filtering photos and hashtagging selfies, it was only a matter of time. CoverGirl has just announced its new Instagram-inspired #instaGLAM Collection, designed to create double-tap worthy beauty looks. The brand debuted the new products yesterday with a video featuring their latest face Katy Perry, posted to — naturally — the CoverGirl Instagram account.

The collection includes six new products: Ready, Set Gorgeous Foundation, Powder and Concealer; 13 shades of Colorlicious Lip Gloss; nine shades of XL Nail Gel polish; and a double-ended Bombshell Curvaceous Mascara by LashBlast. It all launches this July, so you have plenty of time to perfect your selfie skills.

Photo by: Taylor Cox