Estee Lauder's Newest Skincare Launch For All Ethnicities
Earlier this week, Estee Lauder threw an event celebrating the brand'sphilosophy, "Every woman can be beautiful," a quote from Estee Lauder herself. Considering that every woman can be beautiful, the brand revealed their latest skincare launch for women of every ethnicity.
America's population is growing more and more diverse, and when it comes to skincare, different ethnicities have different concerns. While each woman may have specific concerns, a top skin complaint across all ethnicities is uneveness. Estee Lauder's two new products Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator address those skin concerns for all women.
Estee Lauder's newest spokesmodels Constance Jablonski, Liu Wen and Joan Smalls were all there looking fabulous in their Louboutins and each of their TV commercials for the Idealist Even Skintone Illuminator were presented. Each model's commercial highlighted the different skin issues for her particular ethnicity, like redness, blotchiness, acne scars and sun spots, and how Idealist Even Skintone Illuminator is effective for her skin type.
These great products don't hit beauty counters until June 2011, but you can consider me impressed by their multi-ethnicity campaign!
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