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This Powder-to-Cream Blush is Unlike Any Cheek Color You’ve Tried

By Wendy Rodewald-Sulz / March 27, 2015

Remember cream-to-powder foundations? They still exist of course, but they had a heyday back in the ‘90s when matte complexions were big. These days, BB and CC creams with dewier finishes have replaced powdery formulas in the beauty aisle, but shape-shifting makeup is still fun to experiment with. And the latest one I’ve found turns the cream-to-powder concept upside down.
The new Transforming Touch Powder-to-Crème Blush ($9.98) from Flower Beauty, Drew Barrymore’s affordable color cosmetics line sold at Wal-Mart, starts as a loose powder, but morphs into a fast-absorbing stain as it’s rubbed into skin. The two shades, A-cor-able and Tickled Pink (pictured), have all the advantages of a regular cream blush — make cheeks look lit from within, easy to apply with fingers — but with a mattifying finish. Basically, it’s the best of both worlds: It doesn’t give that look of color sitting on top of skin like powder blush can, and it doesn’t feel like you’re adding an extra layer of gunk in the way that cream formulas often do (especially dual lip and cheek products...so sticky!). But it’s biggest selling point may be that the technology is just plain fun to play with. How often do you find something this novel in the beauty aisle?