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Gisele Bündchen is the New Face of Chanel No. 5

By Wendy Rodewald-Sulz / May 23, 2014

What major campaigns hasn’t Gisele Bündchen booked at this point? Chanel announced today that the Brazilian supermodel — already the face of the brand’s Les Beiges makeup collection — will front the newest ads for Chanel No. 5. Baz Luhrmann has signed on to direct the commercial, which will premiere at the end of 2014.

Gisele's latest ad for Chanel Les Beiges

The previous face of the fragrance — some lady named Marilyn Monroe, maybe you’ve heard of her? — presented a pretty hard act to follow, but if anyone can do it, it’s Gisele. According to the brand, Gisele was “chosen for her natural beauty and modern femininity,” which we can only assume refers to her ability to do yoga, prep a green juice and breastfeed a baby all at the same time. She joins a long line of iconic spokespeople, including Brad Pitt, Audrey Tatou, Nicole Kidman and Catherine Deneuve.