In our Beauty Extremist series, we interview someone with a bona fide beauty addiction to find out what makes them tick and how they got hooked. For this installment, we explore beauty executive Erin Cohen's elaborate hair regimen.
Tell us about your haircare routine.
Though I’m generally very low maintenance, my hair receives a lot of attention! It’s fine in texture but I have a ton of it. It’s gone from super curly to a softer wave over the years and I’ve had to change my routine accordingly. I use a different shampoo and conditioner for my scalp than I use on my ends, and it’s definitely helped to tame the tresses and make my hair do what I want. I usually use a Nioxin volumizing shampoo on my scalp (which also helps keep the scalp super-clean) and one that’s more hydrating on my ends like L’Oreal Professionnel Serie Expert Intense Repair. Similar with my conditioner: a lighter one all-over (my go-to is Kerastase Lait Vital) and something richer like Terax Crema on my ends when they get dry.
I use a different shampoo and conditioner for my scalp than I use on my ends.
How did you come up with this system?
It was a bit of trial and error. A few years ago I used to do PR for Nioxin and L’Oreal Professionnel and was fortunate enough to work with some of the top stylists in the industry as well as experts in haircare. I learned the importance of keeping a clean scalp environment so that hair can grow out of the follicle and also that my hair needed moisture, especially when I’m heat-styling it and subjecting it to sun, wind and surf. It just made sense so I started playing with different products and loved the results! 2-in-1s are super drying for me. My hair needs more hydration.
How do you keep your hair gorgeous in even the most challenging circumstances?
A good bun can be a girl’s best friend! Long hair tends to get knotted and frizzy under tougher conditions or if it’s blowing around a lot. When I put it up in a tight bun, it stays protected and isn’t able to get snarled up. I’ve learned to embrace wearing it up, even for an event or night out, when I know it may be a challenge to hold a blow-out. If I want to wear it down, Moroccanoil and drying it with my fingers rather than a blow-dryer are great ways to fight frizz and keep it shiny when circumstances are challenging. L’Oreal Elnett Satin hairsprayis my styling essential for all conditions. And never be afraid to throw on a cute hat - if the top of your hair looks a little oily or frizzy, no one will ever know!
I have mini-bottles down to a packing science so I don’t need to check my bag.
What is the most shocking hair OCD moment you've had?
When I travel, it’s almost a fun game to play and see how much I can fit in a zip-lock! When I was younger I once chopped my hair to chin length and was traumatized! Since then I’m super picky about stylists and will only let Adrian DeBerardinis at DeBerardinis Salon cut it. If I see too much on the floor, I start getting nervous.
What would people be surprised to learn about you and your high-maintenance hair?
1) I have virgin hair - it’s never been colored or treated with any chemicals. A rare thing for a 30 year old in the beauty industry!
2) I give my hair a break in the summer and rarely blowdry it; beach waves are my favorite.
3) I cut my hair three times a year.