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The Best New Beauty Launches, According to Industry Insiders: Did Your Faves Win?

By Wendy Rodewald-Sulz / May 21, 2012




Every year, Cosmetic Executive Women (CEW) holds an award ceremony to honor the most innovative new beauty products, as chosen by industry insiders. It's basically the Oscars of the beauty business.

I had the chance to attend the 18th annual awards on Friday, and I was thrilled to see some of my favorite products (such as my daily staple, Fresh Sugar Passion Lip Treatment) take home awards. Did any of your must-haves win big? 


Bath and Body 

Bath & Body Mass
Burt’s Bees Richly Replenishing Cocoa & Cupuaçu Butters Body Lotion
Bath & Body Prestige
Shiseido Cosmetics America Replenishing Body Cream

Facial Skincare 

Acne Treatment
Kate Somerville Skin Care 24-hour Pimple Punisher
Anti-Aging Mass
L’Oréal Paris Youth Code Serum Intense
Anti-Aging Prestige
Shiseido Cosmetics America Future Solution LX Ultimate Regenerating Serum
Cleanser & Scrub
Fresh Sugar Lip Polish
Eye Treatment Mass
Garnier Ultra-lift Anti-wrinkle Eye Roller
Eye Treatment Prestige
Estée Lauder Idealist Cooling Eye Illuminator
Moisturizer Mass
RoC Multi Correxion Lift Anti-gravity Day Moisturizer with SPF 30
Moisturizer Prestige
StriVectin TL Tightening Neck Cream


Hair Care Product
Ojon Instant Restorative Hair Serum
Hair Coloring Product
Rita Hazan Salon Temporary Color Root Concealer
Hair Styling Product
Bumble and bumble Bb. Texture Hair(un)dressing Crème


Eye Product Mass
L’Oréal Paris Voluminous False Fiber Lashes Mascara
Eye Product Prestige
Clinique Bottom Lash Mascara
Face Product Mass
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
Face Product Prestige
Smashbox Cosmetics Photo Finish Hydrating Foundation Primer
Lip Product Mass
COVERGIRL Blast Flipstick
Lip Product Prestige
Fresh Sugar Passion Tinted Lip Treatment SPF 15

Nail Product

Sally Hansen Salon Effects Real Nail Polish Strips

Men's Grooming

Lab Series Skincare for Men Max LS Overnight Renewal Serum


Men's Scent
John Varvatos Fragrance and Skincare Star USA
Women's Scent Mass
Coty Beauty Heidi Klum Shine
Women's Scent Prestige
Prada Candy Eau de Parfum Spray


Neutrogena Wet Skin Sunblock Spray SPF 50 

Indie Beauty Award 


Eco Beauty Award 

Neutrogena Naturals Purifying Facial Cleanser 

Best Seller Award 

Mass Product
Sally Hansen Salon Effects Real Nail Polish Strips
Prestige Product
Lancôme Visionnaire [LR 2412] Advanced Skin Corrector