Jason Wu's Latest Collaboration is Home Fragrance
Runway Photo: Dan Lecca
Most of the recent buzz about Jason Wu is his much anticipated collection for Target (I can't wait to get multiple pieces in my closet!), but the beauty world is even more excited for the designer's recent collaboration with Nest Fragrances. Orchid Rain is a fruity floral scent that comes fashionable adorned in one of Jason's prints from his Spring 2012 collection.
Laura Slatkin of Nest Fragrances with Jason Wu. Photo: Patrick McMullan
"We got together and I discovered in our conversations that Jason is really a home fragrance aficionado," said Laura Slatkin, founder and CEO of Nest Fragrances. And the collaboration was no random partnering, considering that Jason had long been a fan of Nest Fragrances with the brand's candles throughout his home and office.
"Jason wanted it to be a beautiful pear scent, because Wasabi Pear, which is in our collection, is one of his favorites," Laura said. "But he wanted to really kick it up a little bit; he wanted to introduce an exotic flower and some other notes that would make it extraordinary. So we worked on this fragrance for a really long time, but every time we introduced the flowers, we found that they sort of overtook the pear." Laura called upon famed French perfumer Christophe Laudamiel, who came up with the idea to include orchid notes. While most orchids don't really have a scent, Christophe is a fan of the aromatic Cattleya orchid, which he combined with notes of Asian pear, leather, blond birchwood and peppercorns.
"It's such an untraditional route for me, a fashion designer, to enter the beauty market via home fragrance," Jason said. "So I think this is exciting and I think we're doing something that's interesting and completely personal."
The candle will hit Neiman Marcus and Bergdorf Goodman in stores and online in mid-April and will retail for $48.
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