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Just Launched: Sephora Hot Now

By Kaitlyn Dreyling / March 2, 2011

Way before I was testing and sampling the latest beauty products for a full time job, I was reading the Sephora catalogue like it was my bible. I still love checking out the Sephora site for the latest trends, the Sephora blog and to see their latest collaborations (Hello Kitty got my childish side all giddy!).

Well, Sephora is definitely the Mecca for any beauty junkie, and to help you navigate through all the fabulous products, they've just launched Sephora Hot Now. It's the latest initiative to help Sephora goers stay on top of the hottest trends and innovations every month. To kick off the initiative (which you can see in the latest catalogue and in stores), the first round up of Sephora Hot Now includes Diorshow 360, Peter Thomas Roth Laser-Free Resurfacer (it has an ingredient called Dragon's Blood), Sephora by OPI Glee Collection, Buxom Waterproof Smoky Eye Sticks, Josie Maran Argan Matchmaker Serum Foundation, Hourglass Aura Sheer Cheek Stain and Tokidoki Soda Shop Palette.

Sephora sure knows many ways to keep our makeup bags overflowing!