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Karlie Kloss is the New Face of L’Oréal Paris

By Wendy Rodewald-Sulz / September 24, 2014

You’re not officially a supermodel until you score a big beauty contract. Now Karlie Kloss can add that bullet point to her résumé. The fashion darling and baker of cookies-for-a-cause has just been named the newest L’Oréal Paris spokesperson, and will appear in the brand’s campaigns over the next few months. 
“On catwalks where she catches lights with such intensity, through brilliant studies or a hectic New Yorker life, Karlie is definitely the perfect combination between grace and modernity, intelligence and hard work,” Cyril Chapuy, L’Oréal Paris Brand Global President, said in a statement. “L’Oréal Paris is all about inspiring women taking the best of their whole potential.” 
No word yet on which products Kloss will be endorsing, but she does have a few favorites. “Skincare is key for me. The L’Oréal Paris Youth Code Texture Perfector Serum Concentrate keeps my skin healthy and even. For my hair, I love the L’Oréal Paris Advanced Haircare Volume Filler Shampoo and Conditioner. My hair has taken a beating through the years, so it helps plump it up – and it smells really good. For eyes, L’Oréal Paris Infallible Lacquer Liner 24H is great,” the model says.
Kloss joins fellow supermodels Lara Stone, Natasha Poly and Doutzen Kroes as faces of the beauty brand — not a bad group to be in, for sure.