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Kendall Jenner’s First Estee Lauder Campaign is for…Lash Primer?

By Wendy Rodewald-Sulz / January 21, 2015

Lash primer may not be the most exciting product in your makeup bag (if you even use one), but Estée Lauder is hoping to change that. The beauty brand debuted the campaign for its new Little Black Primer today, with a film starring its newest face, Kendall Jenner. If anyone can get beauty consumers excited about a mascara primer, it’s Jenner, whose long lashes are only rivaled by her even lengthier, leather-clad legs in the commercial. As for the new product, it allows you to “tint bare lashes for a soft, natural look; use under your favorite mascara to amplify volume, lift and length; and wear as a top coat to set your lashes,” according to its press release. And with Kendall’s social media following, it’s sure to be an instant hit.