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The Latest Must-Try Mascara Drops at Sephora

By Wendy Rodewald-Sulz / February 23, 2012

London Fashion Week may be over, but today marks the beginning of a new British Invasion: UK beauty brand Eyeko is debuting its cult-favorite mascara at Sephoras stateside.

It's no wonder the Skinny Brush Mascara Long & Tall has been a hit in the brand's native England since the company relaunched there in October (it originally began in 1999). The light, buildable formula and separating brush fan out lashes without clumping, and I swear that it felt less stiff on my own lashes than waterproof mascaras typically do. A squeezable tube package that wastes less product is a unique touch. And every tube comes with an "Eyeko Shield" - essentially a cute, blue guitar pick - that certainly beats holding a who-knows-where-it's-been credit card up to your eye.

The mascara has some big-name fans, too: Adele wore it in her video for "Someone Like You," and makeup artist Polly Osmond used tubes backstage at Jen Kao's Fall 2012 show, along with the brand's Skinny Liquid Eyeliner Black, to create a "disconnected" liner look.



The makeup look at Jen Kao. (Photo: Courtesy of Eyeko)

Eyeko Skinny Brush Mascara Long & Tall is available for $19 at all Sephora and Sephora Inside JCPenney stores starting today, and on sephora.com starting February 28.