Lupita Nyong’o Gives Ellen Her Lip Balm; Causes It to Sell Out Overnight

 

Did you catch the moment at the Oscars last night when Lupita Nyong’o gave Ellen DeGeneres her lip balm while the host was collecting pizza money? The exchange instantly sparked a social media hashtag — #lupitaslipbalm — and an animated GIF.

 

 

And now we know exactly which product the Best Supporting Actress winner keeps in her red carpet clutch: Clarins HydraQuench Moisture Replenishing Lip Balm. According to Clarins, the balm has sold out almost everywhere across the country overnight. How’s that for product placement?

 

Of course, it’s not the first time a beauty product has made a cameo at a major awards show. At the 2011 Golden Globes, Angelina Jolie applied a Chantecaille lip gloss on camera, prompting a similar run on the lip product. Forget the Mani Cam; we’re all about Touchup TV.