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This New Beauty Line Has a Powerful Pedigree

By Wendy Rodewald-Sulz / May 18, 2012

Today, WWD has a first look at Aerin, the independent luxury lifestyle brand by Aerin Lauder, granddaughter of the legendary Estée. Estée Lauder Companies Inc. will produce Aerin's beauty offerings (no surprise), set to debut in late August/early September, followed by jewelry, home and gift collections.

Aerin Lauder. Photo by: Getty Images

The first cosmetics collection, Aerin Essentials, includes a cream-to-powder Fresh Skin Compact Makeup ($48), Pretty Bronze Illuminating Powder ($45), Multi Color for Lips and Cheeks ($42), Rose Lip Conditioner in Nude ($28), Rose Hand and Body Cream ($40), a makeup bag and brush set. So far, we like what we see. You?

Photo by: Thomas Iannaccone, WWD

Aerin Lauder Goes Solo With Brand [WWD - subscription required]