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Marc Jacobs' New Pop-Up Shop Accepts Tweets, But Not Cash

By Klaudia Tirico / January 30, 2014


Want to score Marc Jacobs with a simple Tweet? As a "thank you" to his loyal customers and fans, Marc Jacobs is opening up a pop-up shop where you can purchase fragrance samples without spending a dime. Basically, instead of money, you "buy" things based on your use of Twitter, Instagram and Facebook using the hashtag #MJDaisyChain. This is the first time a beauty retail venue is using "social currency" in lieu of cash. Cool, right?
The Daisy Marc Jacobs Tweet Shop opens to the public during New York Fashion Week. Between February 7-9, everyone can visit the shop and enjoy the comfy lounge area, drinks and, of course, wi-fi. There will also be Daisy-themed artwork by Langley Fox Hemingway on display, a Daisy beauty bar and photo booth, and beats by DJ Jilly Hendrix. Plus, the most creative and unique Instagram photos will have a shot at winning a Marc Jacobs handbag! 
So leave your wallets at home, make sure your phone battery is at 100% and head to 462 West Broadway in SoHo to enjoy a Daisy-filled day of social media. The shop is open from 11am to 7pm.