Jeremy Scott Debuts Toy Fragrance for Moschino – It’s Adorable

The campaign, shot by Steven Meisel, is fronted by model Isabella Fontana.

It’s pretty obvious by now that Jeremy Scott’s work for Moschino is a kid-at-heart’s dream. He’s made it acceptable for adults to wear french fry bags and Barbie moto jackets in the name of fashion. Now he’s taking on the fragrance world with the same inner child-approved concept. Scott debuted his unisex eau de toilette, Toy, over the weekend and we wanted it before we even knew what it smelled like. 

Toy is not just your usual potion housed in a sleek bottle. What’s the fun in that? Scott’s version of an EDT is packed inside a plush Teddy bear wearing a “THIS IS NOT A MOSCHINO TOY” T-shirt. In order to spray the woody floral elixir (a blend of bergamot, powdery violet, lavender, juniper and woods), you simply take the Teddy’s head off to reveal the diffuser. You see why we wanted it before we even smelled the scent? 

Moschino Toy just skyrocketed to the top of our holiday wish list. Get yours at Moschino.com for $110.