Between the stunning runway looks and new color collections from our favorite makeup brands, fall 2014 is looking pretty gorgeous. But there is one product that is absolutely essential in achieving a standout look, no matter what season we’re heading into. The latest crop of mascara wands and formulas are packed with good-for-you ingredients and boast lush results, it’s only a matter of choosing the perfect one for your needs. Peep these seven new mascaras and start stocking up on your favorite for your sexiest fall yet.
L’Oréal Paris Voluminous Butterfly Midnight Black Mascara Klaudia Tirico
Earlier this year, L’Oréal Paris debuted their Voluminous Butterfly Mascara. Now, thanks to its success, the brand is upping the ante on the formula for fall. Don’t worry, it still features the unique butterfly brush — an asymmetrical wing-tip end with flexible arches that are made to bump up the outer corner lashes for a sultry flare that makes for the best butterfly kisses. The difference between the original and the new Voluminous Butterfly Midnight Black Mascara is the bold formula that offers up the blackest of black pigments and a super shiny finish. It’s the original mascara on steroids for your boldest lashes yet.
If you like to be in control of your mascara, look no further than Urban Decay’s new Perversion Mascara. The intense black pigment, creamy texture and protein- and amino acid-rich formula work together to give you bad ass lashes in just one stroke. It’s not too dry and not too wet, making application a breeze and building on more coats easier than ever. Put on as much as you want, we promise you won’t find a single clump or flake.
$22 at Sephora (also comes with a deluxe sample of Subversion Primer)
Big lashes call for an extra large mascara, right? Avon thinks so. The brand’s new Big & Daring Volume Mascara features an over-sized, curved brush made with multi-level bristles that coat and sculpt every lash while filling in gaps. With every stroke, the plumping complex and créme-gel formula transforms your lashes into voluminous beauties for 24 hours. False eyelashes have officially become obsolete.
If you don’t recognize the packaging, it’s because Stila has gotten a luxe new upgrade for fall. Hey, after 20 years of the same look, you’d want a makeover, too! The Mile High Mascara is part of the brand’s debut collection with new packaging. It features a small, thin brush that grabs hold of even the tiniest of lashes for a fluffy, lush look. The jet-black formula is made with plant extracts and emollients for plump, glossy lashes. Two types of bristles work together to lift, lengthen and curl. It’s sure to become a cult favorite.
We’ve been waiting for Charlotte Tilbury’s outstanding makeup collection to hit the States, and especially looking forward to trying this multi-tasking mascara. The makeup artist who paints the faces of beauties like Kate Moss and Cara Delevingne always layered multiple mascaras to get her desired outcome. Not anymore! Tilbury’s Full Fat Lashes mascara is a 5-in-1 formula that curls, separates, and lengthens for model-worthy drama. The formula feels soft on lashes and provides maximum volume without stiffness or clumps. Hey, if it’s good enough for the Moss, it’s good enough for us!
This mascara is truly a first of it’s kind. Since argan oil has become such a beauty staple, Josie Maran (the queen of argan) has found a way to use the ingredient to benefit our lashes. Her new Argan Black Oil Mascara features 100 percent pure argan oil that’s blended with ultra black iron metal pigments and strengthening bamboo. While we would assume that the oil would weigh our lashes down, it does the opposite! When delivered with the five-ball brush, the mascara coats every lash with healthy ingredients while lifting, curling, lengthening and creating gorgeous volume.
If black mascara isn’t really your thing and you prefer a natural-looking lash look, Tom Ford’s new fall collection features a sexy new shade of his coveted Extreme Mascara. This is no ordinary brown mascara. The limited-edition Mocha Rush hue is a beautiful pearlized bronze that awakens the eye and adds intensity that will have people asking if those are your real lashes. With it’s lash-filling powders and zero clump results, this ultra creamy mascara is well worth the $44 price tag.
