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This New Haircare Collection Promises to Save Your Color

By Klaudia Tirico / March 10, 2014

After dying my hair a pretty shade of rose gold a few weeks ago, there was only one thing to worry about: fading. Since the colorist used a mix of permanent and semi-permanent dyes (just in case I wasn’t crazy about it), the color washing out was inevitable. The question was, how many shampoos was it going to take? Knowing my hair and how quickly my previous pastel experiments washed out, I figured the color would be long gone by the third shampoo. 
But not this time. Two weeks of washing my hair every other day, and my rose gold is still going strong. I have the new Color Assure collection from Nexxus to thank. The system is infused with oil to coat hair strands and prevent water from entering the core, keeping the vibrancy of your hair color strong. Its sulfate-free formula is blended with white orchid extract, an ingredient known for boosting moisture levels in every strand. Other ingredients include nourishing almond oil, coconut oil to maintain softness and elasticity and argan oil to keep the color vibrant. 
The collection includes a Pre-Wash Primer, a pre-shampoo treatment that helps repel water and seal in color, Shampoo and Conditioner, and Glossing Tonic, a lightweight hair mist the promotes blinding shine and vibrancy. Using all four products every time you wash your hair keeps your hair color from disappearing, giving you some extra time in between salon appointments. Bonus: everything is under $20!