Now Open: MAC’s First-Ever Makeup Studio
One of the best things about MAC Cosmetics’ retail stores is having their crazy-talented makeup artists on-hand to do our makeup for major events. Now, the makeup giant is offering a more personalized and private experience for their customers: a brand new studio dedicated to makeup services, applications and lessons. The first-ever brick and mortar location is now open on Manhattan’s Upper East Side – get excited!
“Consumers are constantly seeking out the most efficient and reliable services to keep up with their demanding schedules and fast-paced lifestyles, particularly in New York City,” says MAC Global Bran President Karen Buglisi Weiler. “We noticed an increased need for an application-centric space as makeup appointments are growing rapidly in our existing locations. The MAC Makeup Studio is a response to this void in the market place, putting MAC’s renowned artistry and makeup authority front and center.”
While we love dropping by MAC’s retail shops to browse all of their makeup offerings and get a makeover, they tend to get pretty crowded. This new concept allows customers to get away from the hustle and bustle of the often-packed stores and get plenty of one-on-one time with the one of the 14 artists on staff. That means more time to pick their brains and learn something new!
The Studio is a makeup wonderland. While the brand’s full product range is still available for guests, they are much more discreet and not visible upon entry. This allows the services a chance in the spotlight. Inside you’ll find six makeup stations equipped with iPads showing off the full menu of services. There are also two private rooms for more intimate sessions and private parties. Of course, the lighting is always on point at the MAC Studio.
“Artistry and individuality are at the core of the Studio and the M·A·C culture,” says Gordon Espinet, MAC Cosmetics Senior Vice President of Makeup Artistry. “This store concept offers customers to celebrate their individuality with the guide of our trusted makeup artists. We devised the menu based on some of the most requested looks and features at our stores and counters.”
Whether you’re looking for a full makeover or a simple eyelash application, the Studio offers it all. You can book 60- or 90-minute applications and lessons that are completely customizable depending on your needs. Or, you can choose a “Focus Feature” session that revolves around a certain area of the face for 10 to 15 minutes. And if you happen to walk out with a lipstick or two, then it was a good day, right?
The MAC Studio is now open at 825 Lexington Avenue at 63rd Street, NYC. Book your appointment online or call 212-371-2480.
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