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“No Makeup” Makeup Gets Scientific

By Wendy Rodewald-Sulz / July 2, 2014

Wearing full coverage foundation in the summer is like wearing a sweater in 90 degree weather — just plain uncomfortable. But even though the last thing I want is to look like a Pinterest contouring tutorial when it’s sweltering outside, I’m not keen on going completely barefaced, either.
Lucky for me, a new makeup line from skincare company Perricone MD has launched just in time fresh-faced season. A followup to the debut of No Foundation Foundation five years ago, the No Makeup Skincare collection is the brand’s first big expansion into color cosmetics, and the science behind it is pretty genius. Not only do products like No Foundation Foundation Serum ($55) and No Mascara Mascara ($30) contain cosmeceutical anti-aging technology like neuropeptides, the colors in the collection were designed by studying how our complexions change over time.
For example, since skin loses its radiance and becomes duller and grayer with age, the No Foundation Foundation ($55) was created to give a sheer veil of color that warms up the complexion (it also happens to wear beautifully in humidity — my skin is less shiny and my makeup is intact even after a sweaty day). The one-shade-fits-all No Blush Blush ($35) was chosen to match the way youthful cheeks flush, with a color based on the way blood pools under the skin. And the No Lipstick Lipstick ($30) mimics the color of lip vermillion — the skin on the inside of the lips — which just so happens to be the same hue for almost everyone, regardless of race. Who needs beauty school when you have an anatomy textbook?
The line, which also includes No Concealer Concealer ($35) and No Bronzer Bronzer ($35), is available now at perriconemd.com and Sephora.