Redken: New Products; New Look; New Face
2014 is going to be a big year for Redken. The brand best known for its killer styling accomplishments at Fashion Weeks around the world (with help from the one and only Guido Palau) is getting a total makeover.
First, what's a makeover without a new look? The Redken Styling collection (which features eight categories of products) will be stripped of its old, monochrome packaging and given a touch of color to a sleek black background. Each category - Hairsprays, Heat Styling, Shine, Smooth, Texture and Volume - will be color coded by end result. But if you rely on the number classification Redken is known for, don't freak out. The brand is keeping that number system by level of control to make choosing the right product for the consumer as easy as ever.
In addition to the look, Redken will also be launching two new categories in their styling department come March: Flex and Blow Dry. The Flex category will include three cream-pastes that offer easy shaping and flexibility without the stickiness. Each level, Move Ability 05, Mess Around 10 and Shape Factor 22, can be blended together to create the look and texture you desire.
As for the new Blow Dry category, one of the two products in the lineup may feel familiar. The Pillow Proof Blow Dry Two Day Extender is actually a repackaged Powder Refresh 01, Redken's top-selling dry shampoo. The Two Day Extender is joined by the new Pillow Proof Blow Dry Express Primer, the soon-to-be first step to your styling regimen. Spritz it on to damp hair to protect your strands from heat and breakage. It even cuts blowdry time.
Finally, Redken has found a new muse to be the face of their cool, new image - Sky Ferreria. The young model and musician's edgy style and attitude is constantly changing, making Redken's wide variety of stylers perfect for her coif (including her latest mullet look).
What do you think of Redken's latest changes?
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