Welcome to BeautyBlitz.com

Beauty Blitz

you’re one click from gorgeous

Meet Scrunchies of Instagram, Your New Favorite Account

By Wendy Rodewald-Sulz / May 15, 2014
When the New York Post published a trend piece heralding the return of the scrunchie yesterday, not only did we learn that the nineties’ favorite hair accessory now comes in leather (!), we were introduced to genius Instagram account scrunchiesofinstagram. The account, which is run by Kata Sharkey de Solis, a digital director for fashion brands, and her friend Ruthie Friedlander, the deputy web editor at Elle.com, is all about “Championing the return of the scrunchie, one scrunchie at a time!” according to its tagline. Along with throwback photos of Tonya Harding (a new one every #TonyaTuesday!), Madonna and every single Full House cast member, the duo also posts more recent pics of current celebrities and cool girls rocking the fabric ponytail holders. Is it proof that this comeback is hotter than Kelly Kapowski rocking a be-scrunchied high ponytail and neon bikini top? Check it out and decide for yourself.