A New Way to Get (Temporarily) Inked
By Wendy Rodewald-Sulz / November 17, 2014
We’re big fans of temporary tattoos, but your standard transfers tend to betray their faux status by looking shiny on the surface. Now Temptu is releasing a new type of temporary ink based on the makeup used to create realistic looking, water- and sweatproof tattoos on film sets. The limited-edition Eva Fehren Artist Collective Tattoo Kit ($95) features four sheets of bold black graphics that adhere to skin using alcohol (not water, like other transfers) and look so real, everyone will think you went under the needle.
The body art was designed by Eva Zuckerman, whose jewelry line Eva Fehren was nominated for a CFDA / Vogue Fashion Fund Award this year. As it turns out, temporary tattoos are something of a family tradition. The designer’s chemist grandfather, Dr. Samuel Zuckerman, developed alchol-based Dura paint, which is used by film industry professionals to create special effects (including faux tattoos) on set. Her father, Roy, then developed a method of using Dura paint for tattoo transfers. And he’s the one who founded the Temptu company in the 1980s.
The set comes with everything you need to apply temporary tattoos the way makeup pros do: alcohol prep pads, transfer sheets, and setting powder, plus two shimmery loose powders in pewter and gold to give your tats extra shine (they also double as pretty eyeshadows). But the designs themselves are the best part. From inky splatters to arrows and gritty triangle shapes, these graphics are guaranteed to stand out — for a night or two, at least.
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