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What's In My Bag: Josie Maran

By Klaudia Tirico / February 7, 2019

Twelve tubes of lipstick? Poetry scribbled on Sephora receipts? Keys to a Harley? You can tell a lot about a person by the contents of her bag. In our What’s in My Bag series, we ask beauty and style insiders to spill the contents of their purses in hopes of finding a few gems.

The Subject

Josie Maran is a true beauty inside and out. You may know her from her modeling career, where she starred in Maybelline and Guess campaigns, or through her luxe, eco-friendly skin and makeup line, Josie Maran Cosmetics. Either way, Maran is a force to be reckoned with. She created Josie Maran Cosmetics to provide knowledge and access to top-quality and trusted natural products, most of which support economic and social empowerment. Her Argan Oil is a cult favorite among beauty editors and celebrities, and for good reason. It works wonders on everything from distressed hair to dry cuticles, and even supports women’s co-ops in Morocco (who harvest and cold-press the oil themselves). Take a peek at what’s inside her bag below! 


The Bag

“The NewbarK Carry All Bag [1]. I love it because it fits everything I need when traveling – and I’m always traveling and on the go!” 

What’s Inside

“My new Nirvana Hydrating Treatment Mist [2] is my new obsession.  I mist it over my face throughout the day for a refreshing pick-me-up. 
My travel size 100% Pure Argan Oil [3] never leaves my side. It’s the ultimate multitasking product. I use it on my hair, nails, face, body, toes – everywhere! 
I can’t remember the last time I haven’t had my Shu Uemura eyelash curler [4] in my bag. It gives your lashes the perfect lift and curl that opens your eyes and makes you look awake and fresh.  
My mini Argan Color Stick in Rosey [5] is always floating at the bottom of my purse. It’s ideal for on-the-go use because it’s in a stick form (no brushes or finger needed) and adds the perfect hydrating pop of color to lips and cheeks whenever you need it. 
Moon Juice Spirit Dust [6]. I add one teaspoon to my water or tea every morning. It has goji, cinnamon, reishi, and pearl and instantly lifts my spirit and mind.  
My Rayban Wayfarer sunnies [7].
My Argan Daily Mositurizer SPF 47 [8] is the ultimate purse companion because it has high SPF protection and is perfect for my kids and me! I put it all over my face and body and then apply it to my girls every three hours. I take sun protection very seriously!
Flats! I always keep a pair of the NewbarK Roma I sandal slip-ons [9] in my bag just in case I need to give my feet a rest.”

The Quirky and Unexpected

The Artist’s Way by Julia Cameron [10] goes everywhere with me. It’s a must-read for any artist, creative thinker, dreamer, entrepreneur, and more.”